Honda Spreads Summer Cheer, Donates $100,000 to Charity
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Honda recently embarked on a mission to bring smiles and cheer to three million people through a campaign called Honda Summer Cheerance. We're happy to say that the unique smile-inducing campaign achieved its goal and, as promised, Honda donated $100,000 to the Pediatric Brain Tumor Foundation when it reached its three million-smile objective. The campaign encompassed TV, radio and social media, where it made a big impact using memes, animated GIFs, a special Pandora channel with comedy bits and "happy" music, and a series of YouTube videos that captured real-world stunts - which you can check out now!
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